by Johnnie J. O'Dell Jr. | May 31, 2021 | Uncategorized
ABSTRACT Display advertising and offline advertising share many characteristics. Offline advertising lacks the ability to use individual-level behavior. Conversely display advertising uses this information to target consumers. Remarketing is a key method to create...
by Johnnie J. O'Dell Jr. | Nov 1, 2020 | Omni-Channel PPC
No longer is running Google Ads alone a game changer for industry. In the early days of AOL and Yahoo! many marketers cut their teeth on PPC and fortunes were made. During the Big Bubble of Silicon Valley, critics said the internet was going to last about 5 years and...
by Johnnie J. O'Dell Jr. | Jul 27, 2020 | Omni-Channel PPC
Omni-Channel PPC maintains the flavor of Omnichannel Commerce in each and every way. An Omni approach is a multichannel approach for a seamless customer experience across mobile devices, laptops and brick-and-mortar. That’s important in today’s digital world....
by Johnnie J. O'Dell Jr. | Jul 14, 2020 | Mathematics
Most businesses will find a channel and advertise in it. Maybe building it out and optimizing it. One example is a Facebook Page. Facebook Pages are the most misunderstood channels used by business to promote their business. If a Facebook Page has less than 30,000...
by Johnnie J. O'Dell Jr. | Jun 10, 2020 | Omni-Channel PPC
Omni-Channel PPC revolves around your customer by displaying ads across their entire search portfolio. It differs from Multichannel where advertising revolves around your product engaging customers when they shop. Each is an independent silos existing as a separate...
by Johnnie J. O'Dell Jr. | Mar 29, 2020 | COVID-19 Home Solution
STUCK AT HOME DURING A PANDEMIC? 10 ACTIVITIES TO AVOID GOING CRAZY When authorities declare a Pandemic situation, you, like the rest of the world, are home-bound to mitigate the propagation of the disease. Staying at home is enjoyable for the first few days, but...
by Johnnie J. O'Dell Jr. | Mar 29, 2020 | COVID-19 Home Solution
RECONNECT WITH FAMILY MEMBERS DURING A PANDEMIC During a pandemic, some people have no option but to self-isolate and others are put into quarantine to get better control of the disease and stop its spread. These extreme measures can put a strain on some...
by Johnnie J. O'Dell Jr. | Mar 29, 2020 | COVID-19 Home Solution
PANDEMIC? IT’S NOT THE END OF THE WORLD Understanding what you need to do during a pandemic will help you realize that pandemic is not the end of the world. You can minimize your stress levels and anxiety by simply educating yourself about the pandemic. Know what you...
by Johnnie J. O'Dell Jr. | Mar 29, 2020 | COVID-19 Home Solution
HOW PAST PANDEMINCS CAN PREPARE BUSINESSESTO FACE NEW ONES The impact that a pandemic has on individuals psychologically, socially, and financiallycan be devastating. Understanding past pandemics and their adverse effects on people’s lives, as well as the...
by Johnnie J. O'Dell Jr. | Mar 29, 2020 | COVID-19 Home Solution
HAVE THE RIGHT REFLEXES WHEN SELF-ISOLATING An infection outbreak is a stressful time that often requires the adoption of stringent but necessary measures. During a pandemic, people are forced to self-isolate to curb the spread of the disease and prevent new...
