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ABSTRACT Display advertising and offline advertising share many characteristics. Offline advertising lacks the ability to use individual-level behavior. Conversely display advertising uses this information to target consumers. Remarketing is a key method to create...

Omni-Channel PPC Group for HVAC

Omni-Channel PPC maintains the flavor of Omnichannel Commerce in each and every way. An Omni approach is a multichannel approach for a seamless customer experience across mobile devices, laptops and brick-and-mortar. That’s important in today’s digital world....

Omni-Channel PPC & Touchpoints

Omni-Channel PPC revolves around your customer by displaying ads across their entire search portfolio. It differs from Multichannel where advertising revolves around your product engaging customers when they shop. Each is an independent silos existing as a separate...