Google Ads Audit
A Google Premier Partner – Google Certified Individuals with years of combined experience and expertise.
Case Study Downloads
Simple Rule of Thumb – Buyers Click on Ads
Google Ads is Profitable
A Google Ads Campaign is a Business Asset
Google Has No Ads Contract
We as an agency will guide you that the ads spend are appropriate, right for the market and that it’s going to deliver the results you expect and deserve.
Campaigns Have Measurable Results
Google Ads Can Be Very Inexpensive
There are many more saving factors to a Google Ads Management Service. On the average, in our Google Ads Audits, we find 22% waste in ad spend. If you have a $5,000 ad spend, you are losing $1,100 each month or $13,000 a year. That is 20% of what is paid a Digital Marketing Employee. A $5,000 ad spend is modest for a medium to large company and is usually much greater.
For nonprofit organizations, the situation is much worse. If you are a qualifying nonprofit, you’ll receive $10,000 to 40,000 of in-Kind advertising each month. At 22% waste, that’s $2,200 to $8,800 in lost ad spend. However, the percentages can be much higher. Google Ads is not for the novice or the average college intern. You may end up losing your entire grant to inefficiency and lack of Google Ads knowledge.
That is simply due to having a single Certified Google Ads technician or a small group of employees taking action on your campaigns. They simply don’t have the experience and training a dedicated management service has. That is all our Google Ads Partners do day-in and day-out. Test and adjust campaigns for optimization and passing the savings down to you. That’s our business.
In terms of ad spend, not every market in Google Ads is cheap. Some ad spend is, but others are in context to the customer base. You may spend $10 per click, but compare that to a newspaper ad, or Radio where there is a long term commitment in a contract. It can be very inexpensive to bring in quality visitors to your website with the intent to purchase using Ads.
If you know a keyword that is getting you traffic, then you can use it in your organic SEO. It is essential to have that in your SEO efforts. Without it, you’re working blind. Paying for SEO is a waste. You’re making a guess at what works, which can lead you further down the rankings.
Having a Google Ads Campaign is a really good secondary value. When you have a dialed in campaign, you can reuse the data and optimize your SEO. If Google Ads is getting 65% of the clicks, then go for the other 35% of the organic clicks that you want.
You can also use it to A/B split test your website. Send 50% of your visitors to version page A and the other 50% of visitors to version page B, all using Google Ads Tracking Codes and testing methods. See which one resonates with your customers and converts better. Which one makes more phone calls and inquiries? Now you know what language to use and make improvements and apply it across your business.
Google Ads is Huge
Every search is a potential sale. Every time a user types in Google Search for something to buy, they will go with the companies they find in the results. If you’re not there, that sale is gone forever. That user many or may not come back. So make sure you’re there when that user is searching. They are potentially your customer, that customer is going to refer another customer and they have a lifetime value to your business. You will be losing out massively. If you’re not in the search results, you can’t win.
What about the, “But…”
There are over 250 changes per year and keeping up is tough – even for professionals. If you’re not a professional and you’re running a business and have other things to do, think twice about running that campaign yourself. All it takes is one of those changes to come and affect your campaign and you may not know how or why the performance has gone downhill.
Also, 11 sneaky defaults catch 82% of advertisers off guard. These defaults can kill the performance of any Google Ads Campaign. We know this is true, because when we look at accounts we find the little default settings Google has put in Ads running. Many times an option is chosen that is optimum for Google and is not optimum for you as an advertiser. And as result of that, you will waist money. Google defaults are in Googles favor, not yours. 4 out of 5 accounts we review every day have those problems in them.
On the average our account reviews find 22% waste in spend in every campaign we see. That is an awful lot of waste. Stop the waste, that’s 22% gone forever. Book a Google Ads Audit, we will find the waste, present you with a report and you can chose to do it, or not do it. But know that the thousands of dollars going to waste everyday can be back in your pocket immediately.
Best People & Best Technology
Johnnie J. O’Dell Jr.
M.S. Simulation Science & Statistics
B.S. Applied Mathematics / Concentration in Physics
Planteen Publishing LLC
30 N. Gould St, Suite 7476
Sheridan, WY 82801