by Johnnie J. O'Dell Jr. | Nov 1, 2020 | Omni-Channel PPC
No longer is running Google Ads alone a game changer for industry. In the early days of AOL and Yahoo! many marketers cut their teeth on PPC and fortunes were made. During the Big Bubble of Silicon Valley, critics said the internet was going to last about 5 years and...
by Johnnie J. O'Dell Jr. | Jul 27, 2020 | Omni-Channel PPC
Omni-Channel PPC maintains the flavor of Omnichannel Commerce in each and every way. An Omni approach is a multichannel approach for a seamless customer experience across mobile devices, laptops and brick-and-mortar. That’s important in today’s digital world....
by Johnnie J. O'Dell Jr. | Jun 10, 2020 | Omni-Channel PPC
Omni-Channel PPC revolves around your customer by displaying ads across their entire search portfolio. It differs from Multichannel where advertising revolves around your product engaging customers when they shop. Each is an independent silos existing as a separate...
